Cake is a bookfair for artist books, zines, posters, prints, and more. The concept draws from the idea of something made to be shared and passed around, which is the same spirit of generosity and exchange that brings people together at a bookfair.

Additionally, I built two web-based tools for the brand:

The first is a responsive illustration scaling tool that lets internal designers reuse illustrations across different scales and stroke weights while keeping the visuals consistent.

The second is an exhibitor tool that generates a custom poster for each exhibitor to share their location info, giving every vendor something unique while staying within the brand language.