Cake is a bookfair for artist books, zines, posters, prints, and more. The concept draws from the idea of something made to be shared and passed around, reflecting the spirit of generosity and exchange that brings people together at a bookfair.

Additionally, I built two web-based tools for the brand:

The first is a responsive illustration scaling tool that lets internal designers reuse illustrations across different sizes and stroke weights. Instead of manually redrawing each version, designers can scale illustrations while maintaining consistent stroke weight and spacing.

The second is an exhibitor tool that generates a custom, on-brand poster for each exhibitor to share on social media, promoting their participation and location without requiring 200+ posters to be created manually.