MyWorker.AI
MyWorker.AI
PROJECT TYPE
PROJECT TYPE
0 → 1
0 → 1
Internship Project
Internship Project
SKILLS
SKILLS
UX/UI Design
UX/UI Design
Interaction Design
Interaction Design
Prototyping
Prototyping
TIMELINE
TIMELINE
June - Aug 2025
June - Aug 2025
ROLE
ROLE
Ideation Lead
Ideation Lead
UX Researcher
UX Researcher
UI Designer
UI Designer
CONTEXT
CONTEXT
Building a transparent AI solution designed to assist early stage founders in effectively converting website visitors into qualified leads.
Building a transparent AI solution designed to assist early stage founders in effectively converting website visitors into qualified leads.
In this project, our team’s goal was to enhance visitor engagement by providing founders with an AI-powered digital concierge that blends founder level charisma, empathy, and human aware intelligence to guide prospects through personalized discovery experiences and seamlessly schedule qualified meetings.
In this project, our team’s goal was to enhance visitor engagement by providing founders with an AI-powered digital concierge that blends founder level charisma, empathy, and human aware intelligence to guide prospects through personalized discovery experiences and seamlessly schedule qualified meetings.
WHAT IS MYWORKER.AI?
WHAT IS MYWORKER.AI?
MyWorker.AI is an AI-powered platform that helps startups and small businesses automate the sales process.
MyWorker.AI is an AI-powered platform that helps startups and small businesses automate the sales process.
From researching prospects, integrating with CRM systems to booking meetings, MyWorker.AI helps teams from small businesses and startups focus on closing deals rather than chasing leads.
From researching prospects, integrating with CRM systems to booking meetings, MyWorker.AI helps teams from small businesses and startups focus on closing deals rather than chasing leads.
WHAT ARE MYWORKER.AI’S BUSINESS GOALS?
WHAT ARE MYWORKER.AI’S BUSINESS GOALS?
Analyzed the company's initial PRD to establish design direction and research priorities
Analyzed the company's initial PRD to establish design direction and research priorities
Before beginning user research, our team received a PRD from MyWorker.AI's founder outlining core business objectives:
Before beginning user research, our team received a PRD from MyWorker.AI's founder outlining core business objectives:
THE PROBLEM
THE PROBLEM
Every startup founder faces a critical challenge...as you grow, how do you handle every new lead with the personal touch of a founder?
Every startup founder faces a critical challenge...as you grow, how do you handle every new lead with the personal touch of a founder?
The current experience involves potential customers having to fill out slow contact forms and impersonal experiences that are frustrating and lead founders to many missed opportunities. Thus our team came to this problem statement:
The current experience involves potential customers having to fill out slow contact forms and impersonal experiences that are frustrating and lead founders to many missed opportunities. Thus our team came to this problem statement:
THE SOLUTION
THE SOLUTION
An AI video sales avatar that can understand customer's needs in order to craft ICP, generate leads and personalized emails.
An AI video sales avatar that can understand customer's needs in order to craft ICP, generate leads and personalized emails.
The MyWorker.AI AI video sales avatar automates the most tedious parts of the sales process while providing the feel of a natural teammate and not a separate tool, all while delivering a truly immersive and conversational experience.
The MyWorker.AI AI video sales avatar automates the most tedious parts of the sales process while providing the feel of a natural teammate and not a separate tool, all while delivering a truly immersive and conversational experience.
KEY DESIGN DECISIONS
KEY DESIGN DECISIONS
Building Trust from the Start
Building Trust from the Start
Research showed full screen avatars felt intrusive and caused user drop off. To build trust from first interaction, we placed a minimized avatar near the header that’s always present but never overwhelming, expandable when users are ready to engage.
Research showed full screen avatars felt intrusive and caused user drop off. To build trust from first interaction, we placed a minimized avatar near the header that’s always present but never overwhelming, expandable when users are ready to engage.
Transparency of AI
Transparency of AI
Trust also depends on transparency. Users told us they don’t want overly human-like AI, they want to clearly understand what it’s doing. So instead of a static loading spinner, we created an immersive loading state. This visible process reduces uncertainty, builds comfort and increases completion and conversion rates.
Trust also depends on transparency. Users told us they don’t want overly human-like AI, they want to clearly understand what it’s doing. So instead of a static loading spinner, we created an immersive loading state. This visible process reduces uncertainty, builds comfort and increases completion and conversion rates.
Nurture, Engage, Convert
Nurture, Engage, Convert
To keep users engaged and ultimately guide them toward conversion, we designed around the flow of nurture, engage, and convert. This approach directly supports MyWorker.AI’s mission to nurture interest, sustain engagement and then convert visitors into qualified leads.
To keep users engaged and ultimately guide them toward conversion, we designed around the flow of nurture, engage, and convert. This approach directly supports MyWorker.AI’s mission to nurture interest, sustain engagement and then convert visitors into qualified leads.
RESEARCH
RESEARCH
Conducted comprehensive research across user behavior, AI ethics and competitive landscape to design with confidence in an emerging field
Conducted comprehensive research across user behavior, AI ethics and competitive landscape to design with confidence in an emerging field
The AI video avatar landscape was entirely new territory for our team, requiring us to build expertise from the ground up. We conducted 7 user interviews, white paper research across topics on Human vs. AI Roles in Sales & Support, Building Trust in AI Systems, Psychological & Ethical Implications of Human-like AI. We also dove deep into competitive analysis, PESTLE analysis, POG analysis and more...
The AI video avatar landscape was entirely new territory for our team, requiring us to build expertise from the ground up. We conducted 7 user interviews, white paper research across topics on Human vs. AI Roles in Sales & Support, Building Trust in AI Systems, Psychological & Ethical Implications of Human-like AI. We also dove deep into competitive analysis, PESTLE analysis, POG analysis and more...
KEY FINDINGS
KEY FINDINGS
Synthesized research and identifying 3 key insights
Synthesized research and identifying 3 key insights
After collecting insights from research, our team conducted affinity mapping sessions to synthesize findings across all research methods. We grouped related insights, identified patterns, and prioritized themes based on frequency and impact on user experience. This collaborative analysis process revealed three fundamental insights that would shape our entire design approach:
After collecting insights from research, our team conducted affinity mapping sessions to synthesize findings across all research methods. We grouped related insights, identified patterns, and prioritized themes based on frequency and impact on user experience. This collaborative analysis process revealed three fundamental insights that would shape our entire design approach:
IDEATION
IDEATION
Led structured ideation sessions to generate and validate concepts
Led structured ideation sessions to generate and validate concepts
I led our team's ideation process during a very scrappy stage where we were constantly navigating through ambiguity. I conducted a Crazy 8's workshop, where we generated 20+ concepts, and a collaborative storyboarding workshop to visualize how our product would be experienced in our top 4 use cases. Our team fleshed out each storyboard into a user flow, then merged the individual flows into comprehensive end-to-end user flow that mapped the complete prospect journey from website arrival to qualified meeting booking.
I led our team's ideation process during a very scrappy stage where we were constantly navigating through ambiguity. I conducted a Crazy 8's workshop, where we generated 20+ concepts, and a collaborative storyboarding workshop to visualize how our product would be experienced in our top 4 use cases. Our team fleshed out each storyboard into a user flow, then merged the individual flows into comprehensive end-to-end user flow that mapped the complete prospect journey from website arrival to qualified meeting booking.
WIREFRAMING
WIREFRAMING
Explored initial designs of screens through lo-fi, then mid-fi wireframes
Explored initial designs of screens through lo-fi, then mid-fi wireframes
Our team began creating lo-fi wireframes to explore initial designs of the layout and functionality without getting caught up in visual details. Our team then voted and aligned on a design direction, and created mid-fi designs for key screens within our user flow.
Our team began creating lo-fi wireframes to explore initial designs of the layout and functionality without getting caught up in visual details. Our team then voted and aligned on a design direction, and created mid-fi designs for key screens within our user flow.
USABILITY TESTING
USABILITY TESTING
Validated designs with 5 early-stage startup founders
Validated designs with 5 early-stage startup founders
Our team created a clickable mid-fi prototype to test our core flows with real users. We conducted think-aloud usability testing sessions with 5 early-stage startup founders plus additional participants including MyWorker.AI's own founder and family/friends to get diverse perspectives.
Our team created a clickable mid-fi prototype to test our core flows with real users. We conducted think-aloud usability testing sessions with 5 early-stage startup founders plus additional participants including MyWorker.AI's own founder and family/friends to get diverse perspectives.
KEY INSIGHTS + REFINEMENTS
KEY INSIGHTS + REFINEMENTS
Identified 3 key insights from user testing that drove targeted design refinements
Identified 3 key insights from user testing that drove targeted design refinements
AVOIDING UNCANNY VALLEY
AVOIDING UNCANNY VALLEY
Used Google Veo to design trustworthy avatar micro-states that avoid uncanny valley and build user confidence
Used Google Veo to design trustworthy avatar micro-states that avoid uncanny valley and build user confidence
What really matters with AI avatars are the small moments: the minimized state, loading state, and listening state. These are where trust is either built or lost. If the avatar looks too human or behaves oddly, users lose confidence instantly. Using Google Veo with detailed prompts, we designed an avatar that introduces themselves naturally, feels present but not distracting, listens without staring, and communicates progress clearly.
What really matters with AI avatars are the small moments: the minimized state, loading state, and listening state. These are where trust is either built or lost. If the avatar looks too human or behaves oddly, users lose confidence instantly. Using Google Veo with detailed prompts, we designed an avatar that introduces themselves naturally, feels present but not distracting, listens without staring, and communicates progress clearly.
NORTH STAR VISION
NORTH STAR VISION
Creating a future-state prototype that aligns with MyWorker.AI's north star vision
Creating a future-state prototype that aligns with MyWorker.AI's north star vision
I built a future-state prototype for the "book a demo call" flow, aligning with MyWorker.AI's north star vision of building "the world's most trusted digital teammate. This video walkthrough follows a prospective customer who lands on a startup company's website (CasaYa) and books a demo call through their AI video agent avatar on their landing page, which ultimately visualizes where MyWorker.AI is planning to head long term.
I built a future-state prototype for the "book a demo call" flow, aligning with MyWorker.AI's north star vision of building "the world's most trusted digital teammate. This video walkthrough follows a prospective customer who lands on a startup company's website (CasaYa) and books a demo call through their AI video agent avatar on their landing page, which ultimately visualizes where MyWorker.AI is planning to head long term.
REFLECTION
Learned to navigate rapidly evolving field through founder collaboration and business constraints
Learned to navigate rapidly evolving field through founder collaboration and business constraints
Designing in an emerging field required constant adaptation and close founder collaboration. Co-creation sessions balanced innovative possibilities with business constraints, ensuring designs remained technically feasible and commercially viable. This taught me the importance of staying flexible in fast-moving tech spaces where limitations quickly become opportunities.
Designing in an emerging field required constant adaptation and close founder collaboration. Co-creation sessions balanced innovative possibilities with business constraints, ensuring designs remained technically feasible and commercially viable. This taught me the importance of staying flexible in fast-moving tech spaces where limitations quickly become opportunities.